Hi, I’m James, the founder of Aumelda. My journey began in 2022 when I purchased my first laser engraver from Amazon. Over the next three years, I honed my craft, creating meaningful personalised gifts and memorial jewellery on Etsy, and had the privilege of sharing them with customers around the world.

In 2025, I took a step back from my shop to travel through Southeast Asia. During this time, I reflected on my work, my vision, and the kind of brand I wanted to create. At the start of 2026, Aumelda was born — a brand dedicated to bringing memories to life through timeless, personalised jewellery. Moving away from Etsy allowed me to fully pursue this vision and focus on creating a meaningful, lasting brand that specialises in memorial and personalised pieces designed to carry your most treasured moments.

Precious memories on precious metals